WE’RE A BOUTIQUE PR AGENCY + consultancy

CENTERED AROUND CULTURE + AUTHENTICITY, AND POWERED BY DIVERSITY

WE WORK WITH:

SMALL TO MIDSIZE BUSINESSES, ESTABLISHED BRANDS, ENTERPRISES, NONPROFITS, AND PUBLIC SECTOR ORGANIZATIONS

ESTABLISHED IN 2017, SDP DIGITAL IS A BOUTIQUE PR AGENCY + CONSULTANCY BASED IN LOS ANGELES, PROUDLY CERTIFIED AS A MINORITY-OWNED AND WOMAN-OWNED BUSINESS.

OUR CORE SPECIALIZATION LIES IN AUTHENTICALLY REACHING MULTICULTURAL AUDIENCES, AND HARNESSING THE POWER OF DIVERSITY TO DRIVE IMPACTFUL RESULTS.

WE PROVIDE SOLUTIONS THAT BRIDGE THE GAP BETWEEN YOUR ORGANIZATION AND YOUR AUDIENCE BY DEVELOPING INNOVATIVE PR STRATEGIES DRIVEN BY TANGIBLE RESULTS THAT GO BEYOND THE TYPICAL AGENCY APPROACH.

OVER A DECADE OF EXPERIENCE across sectors

WORK WITH US

MEET THE FOUNDER

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MEET THE FOUNDER \\

SASHA PISTERMAN

SASHA IS A PR/COMMUNICATIONS STRATEGIST AND CONSULTANT THAT IS HIGHLY SKILLED IN IDEATING INNOVATIVE PR STRATEGIES ROOTED IN CULTURE. SHE IS PASSIONATE ABOUT TELLING THE STORIES OF UNDERREPRESENTED VOICES AND SPECIALIZES IN REACHING MULTICULTURAL AUDIENCES AUTHENTICALLY.

SHE HOLDS A BACHELOR’S DEGREE IN JOURNALISM/PUBLIC RELATIONS FROM CAL STATE NORTHRIDGE AND HAS BEEN FEATURED IN SUCH PUBLICATIONS AS FAST COMPANY, LOS ANGELES TIMES, NBC LATINO, AND MORE.

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SDP Digital was founded on the values of culture, diversity, and authenticity.

We are driven by the desire to create opportunities for underrepresented groups and amplify their voices and stories.

MISSION + valueS

When we mention culture, it’s not about our work culture, but the representation of people OF THE CULTURE within our team. Without this, your efforts will always lack authenticity and come from an outsider’s POV. Centering PR efforts around culture creates lasting connections.

— culture

Our approach to DEI is not performative, as many other agencies are, it is what we were founded on and part of our core values. We don’t just celebrate diverse communities during a specific month, but every day through our hiring practices and approach to the work we do.

— diversity

Authenticity is not just a buzzword for us; it's the foundation of our work, our culture, and how we approach each campaign. We believe that authenticity in storytelling is essential to creating meaningful connections between brands and multicultural audiences.