About SDP Digital
strategic consultancy
WE WORK WITH:
STARTUPS, SMALL TO MIDSIZE BUSINESSES, AND ESTABLISHED BRANDS + ORGANIZATIONS, INCLUDING ENTERPRISE, NONPROFIT, AND THE PUBLIC SECTOR
ESTABLISHED IN 2017, SDP DIGITAL IS A STRATEGIC CONSULTANCY BASED IN LOS ANGELES, PROUDLY CERTIFIED AS A MINORITY-OWNED AND WOMAN-OWNED BUSINESS.
WE FOCUS ON HELPING ORGANIZATIONS TRANSLATE INSIGHTS INTO CLEAR POSITIONING, MESSAGING, AND GROWTH STRATEGY. CLOSING THE GAP BETWEEN WHAT THEY DO AND HOW IT IS UNDERSTOOD BY STAKEHOLDERS.
SDP DIGITAL OPERATES WITH THE BELIEF THAT STRONG STRATEGY IS NOT JUST ABOUT DEFINING WHAT AN ORGANIZATION DOES, BUT ENSURING THAT IT IS CLEARLY UNDERSTOOD, DIFFERENTIATED, AND ALIGNED WITH THE STAKEHOLDERS THAT MATTER MOST.
OUR WORK IS DESIGNED TO SUPPORT BETTER DECISION-MAKING, STRONGER POSITIONING, AND MORE EFFECTIVE USE OF RESOURCES OVER TIME.
OVER A DECADE OF EXPERIENCE across sectors
MEET THE FOUNDER
\\
MEET THE FOUNDER \\
SASHA PISTERMAN
Sasha Pisterman is the Founder of SDP Digital. She brings over a decade of experience across communications, brand strategy, and cultural engagement, having worked with global brands including Meta, PepsiCo, Live Nation, and Universal Music Group, as well as talent and organizations operating at the intersection of media, technology, and culture.
Her work evolved from leading communications strategy to identifying a consistent gap: organizations often make strategic and messaging decisions without a clear understanding of how they are perceived or what actually drives stakeholder behavior. This led her to deepen her focus on research, data, and insight generation.
Sasha is currently completing a Master’s degree in Communication Management at USC, with a focus on applied research and data analytics. Her work integrates stakeholder insights, qualitative and quantitative analysis, and AI-enabled workflows to help organizations make more informed, effective decisions.
She has been featured in such publications as Fast Company, Los Angeles Times, NBC Latino, and more.
