In this guide you’ll learn how to:

  • Learn how to use PR to put your brand in the spotlight. Higher visibility often translates into increased customer interest and sales, directly contributing to your bottom line.

  • PR, especially for small businesses and startups, can be a more budget-friendly alternative to expensive advertising campaigns. Our Starter Kit shows you how to maximize your PR efforts without breaking the bank.

  • Effective PR is about telling your brand’s story in a way that resonates with your audience. This deepened connection not only attracts new customers but also fosters loyalty among existing ones, leading to repeat business and referrals.

  • By establishing a strong PR foundation with our Starter Kit, you're setting your business up for sustainable, long-term growth. Effective PR strategies can lead to lasting brand recognition and a solid reputation, which are crucial for ongoing success.

pr strategy starter kit

transform your business with our proven pr techniques

Download the Free PR Strategy Starter Kit Below:

In today's dynamic business world, effective public relations can be the difference between a thriving brand and an unnoticed one. Understanding this, we have crafted the 'PR Strategy Starter Kit' specifically to address the unique challenges and aspirations of small business owners and budding entrepreneurs like you.

A comprehensive guide, meticulously crafted for small businesses and entrepreneurs. This free kit serves as your first step towards mastering the art of impactful public relations, helping you connect your unique story with the world.

Meet sasha pisterman

Meet your guide in the realm of public relations, Sasha Pisterman. With a rich background spanning over a decade in the PR industry, Sasha has crafted compelling narratives for diverse sectors including entertainment, corporate, tech, and non-profits. Her journey through prominent roles at Live Nation, PepsiCo, Warner Music Group, Universal Music Group, Broadcast Music, Inc., Nixon Peabody LLP, and USC Verdugo Hills Hospital has honed her storytelling, strategy, and media relations skills.

In the "PR Strategy Starter Kit," Sasha distills her extensive experience into a practical, easy-to-follow guide. It reflects her analytical yet intuitive approach, offering a roadmap for elevating your PR strategy. This starter kit is informative and actionable, designed to assist startups, small businesses, and non-profits define PR goals, engage with media, and create messages that truly speak to their audience.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Ready for increased growth? we offer SOLUTIONS for:

established organizations

For organizations looking to outsource or bring on additional help, our PR services are tailored to align with your unique operational needs. Whether you’re seeking long-term or project-based services, we're here to enhance your outreach, amplify your message, and support your goals with our expert PR strategies.

small to midsize businesses

Designed for growth-stage entities looking to integrate PR into their marketing plans, this package offers a cost-effective solution. We provide you with the strategy and messaging, along with the support of our experienced team. This package empowers you with the tools and guidance necessary to launch and sustain your PR efforts.

consulting & workshops

Our consulting enhances PR strategies and audience engagement through tailored, one-on-one guidance. Engaging workshops provide teams with practical PR skills, while our advisory services offer strategic, long-term insights for navigating PR complexities and cultural diversity in today's market.